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Thursday, July 24, 2008

Lamorinda Moms Club

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Advertise

The Lamorinda Moms Club Newsletter is distributed monthly to all members. It is a free publication filled with articles featuring club news, activities, upcoming social events, and community and parenting information. The newsletter includes limited advertising from merchants and professionals whose primary purpose is relevant to children and families in the neighboring Lafayette, Moraga, and Orinda communities.

*LMC policy prioritizes advertisers in the following order: 1) current advertisers 2) LMC members 3) spouses of LMC members.

Newsletter Advertising Rates

 

One Month

Six Months*

12 Months**

Business Card Size

$31.25

$159.37

$262.50

Quarter Page

$56.25

$286.87

$472.50

Half Page

$112.50

$573.75

$945.00

 

 

 

 

 

* requires advance payment in full, 15% discount included
**requires advance payment in full, 30% discount included

Ad Size Specifications

Business Card
(horizontal orientation only)
3 ˝” wide x 2” high
(standard business card size)
Quarter Page
(vertical orientation only)
3 ˝” wide x 4 ˝” high
Half Page
(horizontal orientation only)
7” wide x 4 ˝” high

Payment and Copy Deadlines

Camera-ready ad and payment are due by the fifth of the month prior to the month in which the ad will run (for example, an ad for the February newsletter is due by January 5).

Ad Submission Information
  • All ads must be camera-ready (ready to run), and exactly sized to the specifications listed above.
  • Please submit a Microsoft Publisher file or JPEG (.jpg) file with a resolution of 200 or higher, CMYK or gray scale via e-mail to ads@lamorindamomsclub.org. Include advertiser contact information.
  • For ads that run for multiple months, LMC will substitute new ads with date changes, etc. Copy changes must be submitted to ads@lamorindamomsclub.org by the noted deadline.
Creative Hints
  • Keep it simple!
  • Avoid color. The newsletter is printed in black and white on colored paper.
  • Limit use of photography. Photographs don’t reproduce well.
  • Choose easy-to-read fonts (i.e., Times New Roman, Arial). Italicized words and fancy fonts are often distracting and difficult to read.
  • Avoid clutter. Do not put too many words in the ad. Stick to key points; use bullets where possible.
  • Be selective with graphics. Black and white works best. Black and white cartoon-type graphics and sketches are acceptable, as long as they are not too detailed.
LMC Advertising Policy

Newsletter advertising space fills quickly, and there are no guarantees that submitted ads will be placed. The Lamorinda Moms Club may refuse to accept any advertisement for any reason at its sole and absolute discretion. Please note that we do not send full issues of the newsletter to our advertisers. The club does not offer online or other advertising opportunities.

For additional information, please contact us.